PRAVINS JEWELLERS CARDIFF 2022
Retail & Bar design
The refresh scheme for this jewellery boutique was part of a wider evolution of the visual brand identity across all touchpoints that we undertook for our long term client, Pravins Ltd.
Brief:
- create more of a destination / flagship store which provides a wow-factor and enhanced experience that cannot easily be replicated through online shopping
- champagne bar or similar experiential feature
- instagram friendly
- increase engagement with female decision-makers
- luxury furniture and finishes - soften the palette and existing hard lines and large blocks of plain colour
Design solution:
We kept the dark oak from the existing palette and moved it forwards with new cerise and pale pink brand colours, and gold/brass details, set against cooler greys and arabescatto white marble. We added ribbed, scalloped, chevron patterns and textures, cool smooth marble and brass, textured handmade metallic wallcovering in beaded wall frames, luxurious soft velvets, creating a more layered visual and 3-dimensional brand language. The new lighting scheme included globe wall lamps, pendants & chandeliers which give a more intimate ambience combined with the existing illuminated ceiling slots that provide plenty of light and clean colour rendering of the jewellery.
The biggest impact is provided by the new VIP bar - visible from the front of the store through a marble framed opening, a glowing jewel of a room, with a marble topped, gold ribbed counter, dark chevron timber wall clad with brass detailing, brass back bar shelving over bronze mirror, globe pendants and a row of cerise velvet bar stools. The bar and adjacent kitchen allow the team to serve coffee and champagne to customers all day, but our client is particularly delighted that they can now host special events like recent VIP Champagne & Fine Jewellery evenings in collaboration with The Ivy.
Working with Pravins has been a pleasure as always and we are delighted that they, and their customers, are thrilled with the new softer and more luxurious retail experience.
“As you know I am thrilled with the new concept and I feel that the look and feel of the store is perfect for our customers and the PRAVINS brand generally. I know this was a project that you took a great deal of interest in and I am sure that your personal effort and attention helped make the design the success that it is. I enjoyed working with you on this project and am very proud of the result we have achieved.”
Sanjeev Shah, Director, Pravins Limited