Brand Identity & Website



New brand identity, website and printed material for a Complementary Therapist.

Brand identity
Our client was keen to build a brand identity for her new business that communicated both the soothing, restorative benefits of the therapies offered and a relaxing, treating yourself experience. We worked closely with Ruth to build a clear picture of what the brand means to her and what is important to her clients.

The visual brand needed to feel calm, clean and contemporary, but with a warm character. The logo we designed uses a mix of two san-serif fonts - one more characterful, one super simple - and references the Eastern tradition with a stylised lotus icon. The brand colour palette is designed to stand out from those typically used by other complementary therapists and features cherry red with warm brown/greys and pink tints. Photography subject matter is nature - pebbles, sand, water, lotus flowers, plants, sunsets, plus portrait/treatment room images. The final logo set includes stacked and horizontal versions to suit different applications, plus circular/square badges for social media and the icon alone for background texture.

We have also designed print materials for Ruth Jack Therapies including business and appointments cards, gift vouchers, flyers and adverts.

A full brand guidelines document covering use of the logo, colour palette, typefaces, and photography styles was prepared to enable our client to go forward with confidence that her brand will be adhered to whoever is preparing artwork on her behalf in the future.

The website needed to be simple but elegant, easy to use and with room to expand with the business as it grows to incorporate more therapies. It also needed to be a responsive site that worked across the full range of devices.

After reviewing other relevant websites with our client we built a wireframe plan that matched the needs of this small business. We then supported our client with content creation for the website in the following ways:

  • We guided our client through the process of providing content, providing suggestions for wording that would communicate more effectively and ensuring GDPR requirements were covered.
  • We helped with the selection of categories and tags to ensure the content was organised in the best way to support the business.
  • We sourced and edited images, produced artwork and formatted files.
  • We optimised On-Page SEO for all pages to make them more search engine friendly.

We also assisted setting up of social media pages, mailchimp and auto-responder message (for the contact form), email accounts and designed an e-signature.

We designed the framework of this gallery-type site based on a responsive and versatile WordPress theme and tailored it with the Ruth Jack Therapies brand colour palette, photography style, typeface and content to create a unique, professional and attractive website.

It was a pleasure working with Ruth and we wish her every success with her new venture.


"Lisa has been fantastic throughout the process of branding my business and developing website and materials. From the start Lisa listened carefully to ensure she understood the business needs and offered creative and beautiful designs that were perfectly tailored to my field. Lisa has always been responsive, flexible and professional with exceptional attention to detail and affordable fees. I would thoroughly recommend her."

Ruth Jack, Owner, Ruth Jack Therapies

Get in touch, let’s design something great together.