PRAVINS
Boutique Jewellery Store Design

 

 

A fresh boutique store concept for a leading UK independent jeweller, Pravins (in association with Rawls Ltd) - a welcoming, relaxed, luxurious environment, with a memorable look and feel.

We retained the key display feature (a curved wall) from the existing store design, but completely updated the materials and colour palette, introducing new bespoke cabinetry and structural elements to give a strong visual language and cohesive overall design.

The design features a repeating motif of glowing resin lanterns to create a visually unified shopfront and focus attention on the jewellery displays, a timber clad entrance portal, back-lit resin display walls & cash desk, illuminated ceiling slots (with recessed downlighters & air vents) and a range of bespoke display units and furniture. The colour and materials palette includes FSC-certified dark walnut veneer, high-gloss white lacquer, and a customised acrylic resin containing gold fabric overlaid with spun metallic fibres.

 
 

“As you know I am thrilled with the new concept and I feel that the look and feel of the store is perfect for our customers and the PRAVINS brand generally. I know this was a project that you took a great deal of interest in and I am sure that your personal effort and attention helped make the design the success that it is. I enjoyed working with you on this project and am very proud of the result we have achieved.”

Sanjeev Shah, Director, Pravins Limited