Rebrand & Retail Concept
A new identity and retail concept design for a popular UK bubble tea chain (in association with Threshold Interiors). We developed a new brand identity that would then inform the store design. We retained the colour yellow for it’s stand out quality and to allow the new design to evolve from the existing, but we wanted the new logo to have a fun yet more sophisticated feel. Our client was looking for fun new icon and we enjoyed designing a bubbly lucky charm character that suggests a playful Asian element within UK style.
The store concept is designed to work as a simple pop-up type fit out for a wide range of sites. We used a black 3D grid structure to integrate the menu screens into the counter and give high level visual impact. Adopting a secondary colour palette of ‘rainbow’ to work with the yellow/black/white of the logo, we used tiles, perspex panels & large vinyl wall graphics to achieve a bright, friendly, fun environment with black square-section steel & timber furniture in the waiting area to keep it grounded and modern.
“Lisa is a pleasure to work with, always dealing with challenges in a calm and professional manner. Her attention to detail and drive to create beautiful design is why we will always recommend her.”
Nicola McEwan, Director, Threshold Interiors
Flyers, Programmes & CD Packaging
We have worked for many years with one of the country’s leading amateur choirs, the Vasari Singers, designing concert programmes, flyers, CD packaging etc. Vasari have a strong brand including their logo and colour purple which we have helped evolve over the years, designing a secondary logo for their Media arm and moving the style from flower images on a white background to more atmospheric images of sculptures, architecture and artworks, often with a background texture picked out from the image.
We have designed CD packaging for the choir including multifold digipaks, disc onbodies, booklets, tunnel pockets etc. We use a strong cover image and create an integrated design for the whole pack that communicates the passion of the music within. We work closely with the client to get all the detail right to meet the stringent requirements of the disc manufacturers and publishers.
It has been very rewarding to have the opportunity to build a long term relationship that works well for both.
“Lisa has been working with my chamber choir since 2010 designing and laying out beautiful marketing images, concert programmes and CD print materials (booklet, CD case and CD bodies themselves). She is imaginative and resourceful, often finding a new and fresh angle to promote a concert or recording.
We have always been delighted with the designs she produces. She is extremely efficient, quick, gives brilliant value for money and is totally reliable. We feel very lucky to have found her and look forward to working with her for many years to come!”
Alison Benton, Vasari Singers
Boutique Jewellery Store Design
A fresh boutique store concept for a leading UK independent jeweller, Pravins (in association with Rawls Ltd) - a welcoming, relaxed, luxurious environment, with a memorable look and feel.
We retained the key display feature (a curved wall) from the existing store design, but completely updated the materials and colour palette, introducing new bespoke cabinetry and structural elements to give a strong visual language and cohesive overall design.
The design features a repeating motif of glowing resin lanterns to create a visually unified shopfront and focus attention on the jewellery displays, a timber clad entrance portal, back-lit resin display walls & cash desk, illuminated ceiling slots (with recessed downlighters & air vents) and a range of bespoke display units and furniture. The colour and materials palette includes FSC-certified dark walnut veneer, high-gloss white lacquer, and a customised acrylic resin containing gold fabric overlaid with spun metallic fibres.
“As you know I am thrilled with the new concept and I feel that the look and feel of the store is perfect for our customers and the PRAVINS brand generally. I know this was a project that you took a great deal of interest in and I am sure that your personal effort and attention helped make the design the success that it is. I enjoyed working with you on this project and am very proud of the result we have achieved.”
Sanjeev Shah, Director, Pravins Limited
DESIGN & BUILD CONSULTANCY
Brand & Website
New brand, website and printed material for a local building company specialising in new build homes and extensions.
We spent time with our client honing the brand identity and came up with wording that we later used as the key message on the home page of the website. We designed an icon/mark with stacked words. The 2-colour logo is designed to work for website, invoices/stationery, business cards, signs, vans and clothing, etc. while the icon is perfect to use alone for social media when a small circular/square logo is required and as a favicon. Wanting the icon to reference a house, yet steering away from clichés, we achieved something more refined that communicates the idea of the high quality design, materials and craftsmanship that this company offer. Our client loved the san-serif font we chose that is strong and simple with an elegant design-led feel.
We designed and printed business cards and a set of A1 dibond company signs to display on each site.
The website is designed for visual impact, usability and visibility in searches. We spent time with our client working out how they wanted to use the site, how they could best sell what they do and demonstrate their unique offer. We researched and reviewed other sites and designed a bespoke website using Joomla! that achieved both the functionality and the look and feel that we wanted. After designing the framework of the site and getting this signed off, we supported the client in supplying the content, providing a detailed breakdown of what was required for each page, assisting with photoshoots, making suggestions for wording etc. The site has SEO built into the content with keywords we researched and defined with the client, as well as carefully worded browser page titles and meta descriptions to maximise findability by search engines.
“Lisa really understood our business after taking our initial brief and has provided very professional branding and a website design that is well thought out and easily updated. Lisa has managed to to give our business the branding we wanted at a very reasonable fee. I would highly recommend Lisa Moss Design”
Heston Attwell, Director, Design & Build Consultancy
PURELY CLEAR PRESERVES
Brand & Packaging
A rebrand, product labelling and business cards for a local small business that produces homemade, high-end preserves.
Purely Clear Preserves approached us to redesign their jam labels. Following an initial meeting where we took the brief and asked lots of questions, we produced a short document outlining the key design requirements, what the branding needed to communicate, and also the label production requirements. We proposed some ideas for fonts/typefaces for the logo and label text and also reference images of other product labels to show some alternative design directions. Discussing this document helped us firm up the brief and get a clear design direction, which we then worked up into the final logo and label design.
The new brand has an artisan feel in keeping with the homemade, foraged and locally sourced product, which supports the warm conversational tone of the product descriptions on the labels e.g. ‘Moreish mixed berries with subtle vanilla. Great on anything’. We sourced engraving-style fruit drawings and created bespoke illustrations for each of the 10 flavours. The logo itself is in a bold, quite traditional font, with a written-style script used for the flavours and ‘Historical Fell Type’ gives a hand-printed feel for all the label text. The front section of the label is clean, unfussy and legible. The product details, ‘best before’ etc are rotated and separated with a dotted line grid to one side of the label, while the brand / product story text is right way up, larger with more space to breath and uses a feature colour picked out from the illustration to ensure it stands out.
“I produce homemade high-end preserves but my labelling had not grown with the business and was telling a different story. Lisa worked with my basic requirements to rebrand Purely Clear Preserves whilst still enabling me to produce small batches of labels on my home printer. I am delighted with the result.
With my prices now commensurate with the quality of the product and sales increasing, it has taken me no time at all to recoup my costs. The best part of the process was working with Lisa. She listens, applies her creative talent and produces something special. I thoroughly recommend her Graphic Design skills.”
Jacqueline Veater, Owner, Purely Clear Preserves