SAM SPRIEGEL OSTEOPATHY
Brand Identity & Website

Brand identity and website for a new osteopathy practice in Surrey.

Brand identity

We helped clarify Sam’s brand values and target audience - she needed a design that worked with her current client base of high level sportspeople and also her new direction offering cranial osteopathy for very young babies. We developed a colour palette of turquoise blues and greys that is clean, professional and approachable. We worked with Sam using a sketch logo she had already produced and developed it into a final design that takes her initials ‘SS’ and wraps the full company around them in a circle referencing ‘O’ for osteopathy. We chose Googlefont ‘Nunito Sans’ as a versatile san serif font for digital and print.

We provided a Brand Guidelines Document, including the brand values, how to use the logo, colour specifications, typefaces, image styles and a quick guide to file formats that gives our client a benchmark reference for future design work.

We have also designed other print materials for Sam Spriegel Osteopathy including a flyer to help build a consistent visual brand.

Website

Our client was looking for a website that looked professional and modern, with lots of white space and not too much unnecessary clutter, clear navigation and made booking appointments easy. We used WordPress for its versatility and reliability, and developed the visual brand identity elements into an attractive, easy to navigate website that includes the following:

• contact form
• location maps (Google)
• reviews carousel
• optimised for multiple devices
• on-page SEO to make site search engine friendly
• Privacy Policy

It has been great working with Sam and we wish her every success with her new business.